Have you identified (either as individuals or as a group) areas in which you’d like to see change? We want to offer you some practical resources that you may be able to use as you go forward and seek to enact your vision of change.
Below are some helpful resources that might help to get you started:
My Core Vision:
https://www.theleadershipdeficit.org/my-core-vision
This resource helps you to developing your vision pitch. You may wish to complete this individually or as a larger group as you develop a campaign together:
The resource asks you to think about:
- What is your vision all about?
- What do you want to achieve?
- Who are the beneficiaries of your vision?
- What are the outcomes you want to create?
- How will you know if you have achieved your vision?
A Problem/ Objectives Tree
Sometimes it can be difficult when the issue you are passionate about seems so big to work out what you want to address. A useful tool to get started thinking about this is a problem tree.
The tree starts with the central problem and then the important question to ask in filling out this tree is “Why not” as you go down the tree to the roots. As you go up the tree to the effects, the question to ask is “so what”.
You can then create an objectives tree that could start the process of completing SMART objectives. By taking the bottom layer of the tree and turning these around you can then begin to determine solutions and objectives.
SMART objectives
This might help you to fill in Step 4 of the “My Core Vision”. By setting SMART objectives you can ensure your objectives are possible. These objectives may be incremental steps that to contribute towards a wider objective—the change that you want to see happen.
SMART objectives ensure objectives are Specific, Measurable, Achievable, Relevant, and Time-Bound

SWOT analysis
This is a helpful tool in recognising what the unique contribution your group can make to making change and what challenges you might need to overcome. There are some basic questions below to get you started.

Further Resources to explore:
Campaign Planning: https://www.networkforgood.com/nonprofitblog/successful-campaign-planning/
Social Media tips: https://www.skillsplatform.org/The-Charity-Social-Media-Toolkit.pdf
https://www.skillsplatform.org/The-Charity-Social-Media-Toolkit.pdf
Influencing Local Government: https://smk.org.uk/wp-content/uploads/Influencing-local-government.pdf
Environmental Lobbying: https://www.hftf.org.uk/tailored-lobbying-strategy
Meet Your MP: http://jpit.uk/issues/politics-and-elections/meetyourmp/