Ivorian cocoa farmer, Salimata, earns the equivalent of 75 pence a day. This is less than half what she and her family needs for a decent standard of life. Buying Fairtrade can provide a part of the answer for cocoa farmers like Salimata. But there is widespread agreement that industry and …
Fair Trade
Why fair trade is in difficulty, and what we need to do
A personal response by Ruth Murray Traidcraft, the pioneering Fairtrade brand that brought us ‘campaign coffee’ and went on to develop huge range of Fairtrade products, has announced that it proposes to cease trading at the end of the year unless a solution can be found. Along with many others …